arc of the analog

Life is perpetually fresh, so your path can be just as fresh. DEEPAK CHOPRA

“Do you ever feel called to reinvent yourself and your services?”

As Seth Godin wrote today: "You know the old saying: “To the person with a hammer, every problem looks like a nail.”

That’s why to a surgeon, the solution is the scalpel. To an acupuncturist, it’s a needle or herbal remedies. To a sound healer, it’s a new tone. To a yogi, it’s a posture. To a computer geek, better html code. To a digital kid, it’s an accepting IM.

Since I've been writing about analog vs. digital people, I decided these are all “digital” responses. They are applied 1 – 2, 1 – 2, no matter what the bigger picture surrounding the problem might be.

Digital solutions are all around us.

So for those of you who know how to find solutions beyond the digital world, now’s your turn to prosper.Because...

There’s going to be a huge new business which is built around the psychology of being analog in a digital world---everything that has to do with therapy. RISHAD TOBACCOWALA, CREATIVE VISION DIRECTOR, PUBLICIS INTERNATIONAL

That’s because the human psyche isn’t digital. And many of the challenges we face aren’t digital either: they’re whole-system multi-dimensional problems that take a range of applications to resolve.

New applications which are analog, luminous and holographic. And which require emotional and social intelligence.

What does this mean for your life and career? Opportunity!

I’ve been helping more and more people
enhance their analog presence. So they bring the total of their life experiences to the fore, and reinvent themselves to include more light energy, more soulful imagery and new “sideways” ideas that people want to spend time with.

“Sideways” is an analog way of feeling a problem across its many dimensions rather than seeking a top down solution.

Sideways means accessing a range of therapeutic systems, processes and life experiences, and thin-slicing across them to extract the parts of each that, when re-combined, will support the desired outcome for your ideal customer.

Sideways means being able to adapt new kinds of tools at will. So new light energy is brought gently into the nervous system. The cells realign and body’s inner sound retunes itself. The physical structures like hormones and proteins readjust to absorb the new energy. And change comes more easily.

Can you imagine why articulating this kind of analog facility might enhance the arc of your profession?

Deepak Chopra in his new book Reinventing the Body, Resurrecting the Soul, recommends we “feel the world instead of trying to understand it (because) subtle aspects of awareness guide life far more than people realize.”

He’s advocating analog wisdom, not a routine digital substitute, so you organize your reality around both inner truth and external data.

This doesn’t mean giving up valuable discipline and structure, or going to work without a powerful vision of your goal.

It does mean envisioning your work and your clients in a perpetually fresh way, especially if you already enjoy well-developed inner senses and a talent for benevolent service.

It probably means reinventing the way you present your services, so you communicate what your customer really wants to receive now in simple language that speaks to their body, mind and spirit.

Then, when your message comes clearly and simply from your soul and resonates with your unique signature frequency, customers “get you.”

TIP If you want a new idea to grow, simplify it. KEVIN KELLY


Thanks
Gail

When Bruce Lipton spoke at a vibrant Hay House conference on Saturday in Boston, he described the biosphere as an energetic matrix through which we're all connected---meaning the unified field that we, as energy workers, are familiar with.

A man behind me, well dressed but clearly agitated, leaned forward and spat out, "That's just BUNK!" A man seated in front of me turned and responded: "You're in the wrong place, pal!"

Sandwiched between the two, I had a new appreciation for the gap in understanding between the “scientific materialism” worldview that has been guiding what is now unsustainable growth in our Western world and our emerging concepts of global holism.

As Holistic Marketers, part of our job, I think, is to find the language and systems that will close this gap.

All three presenters last Saturday---authors Gregg Braden, Bruce Lipton and Alberto Villoldo---agreed that in their world travels they have found a handful of industry leaders who are struggling to reconcile their dwindling resources with a more holistic perspective.

And that people in other countries are looking to the US to lead the way.

Well, we’re the US.

And as Holistic Professionals, we have more tools than we think we have to help close this gap.

It’s just a matter of courage and vision. And finding the right language of course.

As Dr. Villoldo asked at the conference close: “How do we take what we’ve learned and know, and carry it out to the world?”

“How do we grow corn with it?”

www.changebistro.com

6 Questions from Holistic Marketing

Want to know the inner secret to developing your personal brand? It’s the six questions traditional marketing ignores.

Traditional marketing usually begins with finding a market need and its niche, then developing a product that fills that niche faster, better and cheaper.
There is seldom attention paid to the person or group who make the offer. Do they resonate with the offer? Is their essence congruent with the product? Are they in harmony with their customer’s vibes?
No, there’s just one question is usually asked---How can I improve my sales?

VS.

Holistic Marketing, which asks first---How can I improve myself?
Holistic Marketing begins with you, the person offering the service. Then a product or service emerges as you evolve.

1. Pare away the clutter and non-essentials, like drama and old family beliefs, until your shining core emerges.
(You’re probably doing this now---exploring many modalities to transmute your pain and limiting beliefs).
The reason I developed the Nun Karma Repatternings is because my customers were tripping over old vows of silence, poverty, invisibility, obedience, renunciation. They came into my classes with an innate reluctance to promote their desirable services. And with an underlying fear of punishment or banishment when they did.
Better question: How can I discard the clutter from my marketing psyche and let my inner radiance gleam?

2. Re-claim your valuable discards, life experiences, dreams, education and soul shards. Bring them forward to round out your present package.
I can’t tell you how many people have left valuable parts of themselves behind in the past twenty or thirty years, because of burnout, trauma, frustration, or fate--- and what an energizing difference it makes to bring these aspects forward again as a key part of their new brand.
Because your complete combination of experience, education, talents and dreams are what insure you stand out from all others who might be offering services like yours.
New question: What pieces of my self and soul are needed now so I can promote myself in wholeness?

3. Let spirit emerge to shape your brand. Once free of the clutter, and once made whole by reclaiming your shards, then spirit vibrates through you and emerges as a passion.
It’s like awakening an unstoppable fountain of excitement within that carries you through any fear or drama that appears around you.
When spirit shapes your brand, you promote from certainty. You become spirit-in-action.
This might sound Pollyanna-ish. It’s not.
What actually emerges is what Eckhardt Tolle describes in A New Earth as: ”awakened humans who have learned the meaning of awakened doing.
“Awakened doing is the alignment of your outer purpose---what you do---with your inner purpose---awakening and staying awake.
“Through awakened doing, you become one with the outgoing purpose of the universe.”
Instead of asking a bottom line question about how to improve your sales, ask How can consciousness (spirit) best flow through me now and into the world?

4. Love your market. Resonate---not with your customer’s wound or the problem you solve for them---but with their wholeness.
Then there is an ideal population for you to serve, because out of your life experiences and your vibratory essence you already have a tested road map to their improvement and success.
I know many of you resist narrowing your target market down to a specific group. I also know that when you search your heart, you do have a way to define the body, mind and spirit qualities of the people you most enjoy serving.
Yours is probably not a traditional niche.
Great question: How can I do a better job of sharing love, information, inspiration and problem-solving with my market?

5. Your special offer. Now an aspect of traditional marketing steps in. It’s still true that the better deal you offer, the better your results. Make your offer useful, unique, ultra-specific and urgent. Especially ultra-specific.

Like Teri Higbee did when she created a new self-image Repatterning series of tele-sessions just for women who were in long-term weight-reduction programs (as she had been with great success).

And like Wendy Teague created when she rolled the disparate parts of her background into an entirely new web service: easy-to-use website design for holistic energy workers.

And like Susan Catherine Collyer is doing to combine her background in theatre, film and intuitive healing to re-script a children’s book she’s optioning into a spiritual movie for kids.

6. Best question: How can you turn the best of who you are now---your spirit-in-action---into a special offer for people you love?

Marketing for Holistic Professionals

Is it holistic marketing, or marketing for holistic professionals? When I started on this path, it was because I had discovered how many alternative practitioners and holistic medicine people didn't know how to market their invisible, intangible, hard-to-describe services. As an ex-advertising executive, and a holistic practitioner, I soon realized that
All too many of my peers believed any form of advertising was nothing but lies.
If you're in this category, then you probably have an innate resistance to anything that feels like "selling." And usually your ideal customers are equally resistant!
That's why I've developed a training program- teleseminars and private coaching - to help holistic professionals market their services.
It takes a new kind of language, an authentic identity (rather than just piggybacking on the modality you've studied) and overcoming the fear of going public.
And...holistic marketing has to take into account the body-mind-spirit of both marketer and client. The units of measure have changed!

New patterns for life in google-world

Diving into a new book is always fun; jumping into "What would Google do?" by Jeff Jarvis is an eye-opener! I"ve been writing about overcoming solemn vows from other lifetimes; we might just as well repattern our old ways of marketing from this lifetime too. No more focusing on our precious brands as though they were the center of our universe. And attempting to draw customers in. The turnaround is to send our brands out to live where our customers do. This is the hardest part once you give up the old vows of internalized spirituality and emerge into today's world. The fact is, EVERYONE is living out loud. Not discretely or with any kind of noticeable simplicity. Even simplicity is lived out loud.No longer obedient to someone else's code, but designing multi-lateral attractiveness into our own. No longer clinging to proprietary materials, but inviting others to reach out and make them better.
Don't wait for 2012. The shift is already here and google/web 2.0 is leading it!

Overcoming Nun Karma

As I've continued to teach Holistic Marketing, one problem stands out.

So often people's brilliant creative ideas, exceptional talents and extraordinary life experiences remain hidden behind conformity to someone else's rules---their peers, an agency, a guru, an outside authority figure.

Up until recently I couldn't figure out why this pattern seemed so hard to overcome.

Then a wise person, an energy healer named Dr. John Wyrick, dropped a precious nugget of information in my ear and I suddenly saw the ancient patterns at play.

Turns out I wasn't dealing with just a fear of marketing, or resistance to a "snake oil" approach.

Or even the fear of persecution (so often seen in Repatterning sessions).

This resistance is from another kind of ancient imprinting.

One that's not in our physical or emotional or mental bodies. One that's actually stored in our higher frequency soul bodies: our Light Bodies.

This is a resistance that comes from high-level karmic residue: left-over solemn vows taken before God (Allah, Buddha, the Divine Source),

when we served as nuns, monks, priests/priestesses, mystics and martyrs.

And generally lived a cloistered, secluded life.

Now, as we evolve in consciousness and take our holistic practices public, it is time to clear this karmic residue.

Perhaps you recognize its contents: Vows of poverty, chastity, obedience, silence, selfless service, renunciation, a pledge to remain 'dead to the world.'

What holds these vows in place is that they were made before God and not meant to be broken even in death.

They were made in a place of sanctuary, often at a time of danger and stress, so they represent a lifeline of safety and security.

They were made in an expanded state of spiritual love and beauty, so why would we want to release them?

Well, because the very same virtues we gained in lifetimes of spiritual devotion are most needed today. But in the world, not in seclusion. These vows hold us back!

So we have to learn anew how to communicate, create, speak out in our own unique voice and style.

How to step out of the caves and Cloisters and monastic cells, (even though we may still have a sense of danger and stress).

Coming up: Teleseminar series to release the old vows.