Is it holistic marketing, or marketing for holistic professionals? When I started on this path, it was because I had discovered how many alternative practitioners and holistic medicine people didn't know how to market their invisible, intangible, hard-to-describe services. As an ex-advertising executive, and a holistic practitioner, I soon realized that
All too many of my peers believed any form of advertising was nothing but lies.
If you're in this category, then you probably have an innate resistance to anything that feels like "selling." And usually your ideal customers are equally resistant!
That's why I've developed a training program- teleseminars and private coaching - to help holistic professionals market their services.
It takes a new kind of language, an authentic identity (rather than just piggybacking on the modality you've studied) and overcoming the fear of going public.
And...holistic marketing has to take into account the body-mind-spirit of both marketer and client. The units of measure have changed!
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