When Bruce Lipton spoke at a vibrant Hay House conference on Saturday in Boston, he described the biosphere as an energetic matrix through which we're all connected---meaning the unified field that we, as energy workers, are familiar with.

A man behind me, well dressed but clearly agitated, leaned forward and spat out, "That's just BUNK!" A man seated in front of me turned and responded: "You're in the wrong place, pal!"

Sandwiched between the two, I had a new appreciation for the gap in understanding between the “scientific materialism” worldview that has been guiding what is now unsustainable growth in our Western world and our emerging concepts of global holism.

As Holistic Marketers, part of our job, I think, is to find the language and systems that will close this gap.

All three presenters last Saturday---authors Gregg Braden, Bruce Lipton and Alberto Villoldo---agreed that in their world travels they have found a handful of industry leaders who are struggling to reconcile their dwindling resources with a more holistic perspective.

And that people in other countries are looking to the US to lead the way.

Well, we’re the US.

And as Holistic Professionals, we have more tools than we think we have to help close this gap.

It’s just a matter of courage and vision. And finding the right language of course.

As Dr. Villoldo asked at the conference close: “How do we take what we’ve learned and know, and carry it out to the world?”

“How do we grow corn with it?”

www.changebistro.com

6 Questions from Holistic Marketing

Want to know the inner secret to developing your personal brand? It’s the six questions traditional marketing ignores.

Traditional marketing usually begins with finding a market need and its niche, then developing a product that fills that niche faster, better and cheaper.
There is seldom attention paid to the person or group who make the offer. Do they resonate with the offer? Is their essence congruent with the product? Are they in harmony with their customer’s vibes?
No, there’s just one question is usually asked---How can I improve my sales?

VS.

Holistic Marketing, which asks first---How can I improve myself?
Holistic Marketing begins with you, the person offering the service. Then a product or service emerges as you evolve.

1. Pare away the clutter and non-essentials, like drama and old family beliefs, until your shining core emerges.
(You’re probably doing this now---exploring many modalities to transmute your pain and limiting beliefs).
The reason I developed the Nun Karma Repatternings is because my customers were tripping over old vows of silence, poverty, invisibility, obedience, renunciation. They came into my classes with an innate reluctance to promote their desirable services. And with an underlying fear of punishment or banishment when they did.
Better question: How can I discard the clutter from my marketing psyche and let my inner radiance gleam?

2. Re-claim your valuable discards, life experiences, dreams, education and soul shards. Bring them forward to round out your present package.
I can’t tell you how many people have left valuable parts of themselves behind in the past twenty or thirty years, because of burnout, trauma, frustration, or fate--- and what an energizing difference it makes to bring these aspects forward again as a key part of their new brand.
Because your complete combination of experience, education, talents and dreams are what insure you stand out from all others who might be offering services like yours.
New question: What pieces of my self and soul are needed now so I can promote myself in wholeness?

3. Let spirit emerge to shape your brand. Once free of the clutter, and once made whole by reclaiming your shards, then spirit vibrates through you and emerges as a passion.
It’s like awakening an unstoppable fountain of excitement within that carries you through any fear or drama that appears around you.
When spirit shapes your brand, you promote from certainty. You become spirit-in-action.
This might sound Pollyanna-ish. It’s not.
What actually emerges is what Eckhardt Tolle describes in A New Earth as: ”awakened humans who have learned the meaning of awakened doing.
“Awakened doing is the alignment of your outer purpose---what you do---with your inner purpose---awakening and staying awake.
“Through awakened doing, you become one with the outgoing purpose of the universe.”
Instead of asking a bottom line question about how to improve your sales, ask How can consciousness (spirit) best flow through me now and into the world?

4. Love your market. Resonate---not with your customer’s wound or the problem you solve for them---but with their wholeness.
Then there is an ideal population for you to serve, because out of your life experiences and your vibratory essence you already have a tested road map to their improvement and success.
I know many of you resist narrowing your target market down to a specific group. I also know that when you search your heart, you do have a way to define the body, mind and spirit qualities of the people you most enjoy serving.
Yours is probably not a traditional niche.
Great question: How can I do a better job of sharing love, information, inspiration and problem-solving with my market?

5. Your special offer. Now an aspect of traditional marketing steps in. It’s still true that the better deal you offer, the better your results. Make your offer useful, unique, ultra-specific and urgent. Especially ultra-specific.

Like Teri Higbee did when she created a new self-image Repatterning series of tele-sessions just for women who were in long-term weight-reduction programs (as she had been with great success).

And like Wendy Teague created when she rolled the disparate parts of her background into an entirely new web service: easy-to-use website design for holistic energy workers.

And like Susan Catherine Collyer is doing to combine her background in theatre, film and intuitive healing to re-script a children’s book she’s optioning into a spiritual movie for kids.

6. Best question: How can you turn the best of who you are now---your spirit-in-action---into a special offer for people you love?

Marketing for Holistic Professionals

Is it holistic marketing, or marketing for holistic professionals? When I started on this path, it was because I had discovered how many alternative practitioners and holistic medicine people didn't know how to market their invisible, intangible, hard-to-describe services. As an ex-advertising executive, and a holistic practitioner, I soon realized that
All too many of my peers believed any form of advertising was nothing but lies.
If you're in this category, then you probably have an innate resistance to anything that feels like "selling." And usually your ideal customers are equally resistant!
That's why I've developed a training program- teleseminars and private coaching - to help holistic professionals market their services.
It takes a new kind of language, an authentic identity (rather than just piggybacking on the modality you've studied) and overcoming the fear of going public.
And...holistic marketing has to take into account the body-mind-spirit of both marketer and client. The units of measure have changed!