arc of the analog

Life is perpetually fresh, so your path can be just as fresh. DEEPAK CHOPRA

“Do you ever feel called to reinvent yourself and your services?”

As Seth Godin wrote today: "You know the old saying: “To the person with a hammer, every problem looks like a nail.”

That’s why to a surgeon, the solution is the scalpel. To an acupuncturist, it’s a needle or herbal remedies. To a sound healer, it’s a new tone. To a yogi, it’s a posture. To a computer geek, better html code. To a digital kid, it’s an accepting IM.

Since I've been writing about analog vs. digital people, I decided these are all “digital” responses. They are applied 1 – 2, 1 – 2, no matter what the bigger picture surrounding the problem might be.

Digital solutions are all around us.

So for those of you who know how to find solutions beyond the digital world, now’s your turn to prosper.Because...

There’s going to be a huge new business which is built around the psychology of being analog in a digital world---everything that has to do with therapy. RISHAD TOBACCOWALA, CREATIVE VISION DIRECTOR, PUBLICIS INTERNATIONAL

That’s because the human psyche isn’t digital. And many of the challenges we face aren’t digital either: they’re whole-system multi-dimensional problems that take a range of applications to resolve.

New applications which are analog, luminous and holographic. And which require emotional and social intelligence.

What does this mean for your life and career? Opportunity!

I’ve been helping more and more people
enhance their analog presence. So they bring the total of their life experiences to the fore, and reinvent themselves to include more light energy, more soulful imagery and new “sideways” ideas that people want to spend time with.

“Sideways” is an analog way of feeling a problem across its many dimensions rather than seeking a top down solution.

Sideways means accessing a range of therapeutic systems, processes and life experiences, and thin-slicing across them to extract the parts of each that, when re-combined, will support the desired outcome for your ideal customer.

Sideways means being able to adapt new kinds of tools at will. So new light energy is brought gently into the nervous system. The cells realign and body’s inner sound retunes itself. The physical structures like hormones and proteins readjust to absorb the new energy. And change comes more easily.

Can you imagine why articulating this kind of analog facility might enhance the arc of your profession?

Deepak Chopra in his new book Reinventing the Body, Resurrecting the Soul, recommends we “feel the world instead of trying to understand it (because) subtle aspects of awareness guide life far more than people realize.”

He’s advocating analog wisdom, not a routine digital substitute, so you organize your reality around both inner truth and external data.

This doesn’t mean giving up valuable discipline and structure, or going to work without a powerful vision of your goal.

It does mean envisioning your work and your clients in a perpetually fresh way, especially if you already enjoy well-developed inner senses and a talent for benevolent service.

It probably means reinventing the way you present your services, so you communicate what your customer really wants to receive now in simple language that speaks to their body, mind and spirit.

Then, when your message comes clearly and simply from your soul and resonates with your unique signature frequency, customers “get you.”

TIP If you want a new idea to grow, simplify it. KEVIN KELLY


Thanks
Gail